Musja is the result of the Jacorossi group’s decades of experience and the determination that has always inspired Ovidio Jacorossi: to promote contemporary art as an instrument of creativity for the individual and for the company, with the aim of making it accessible to as many people as possible.
In a parallel path between art and business, based on the idea of the centrality of man in the economic process, Jacorossi’s experience attests the value of generational continuity in family businesses.
Musja was born in Via dei Chiavari, distictive place of the Jacorossi family: here Agostino, Ovidio’s grandfather, began his entrepreneurial adventure in 1922 with a small coal shop. At the premature death of his father, the young Ovidio and his brother Angelo, still teenagers take control of the business, transforming the company, between the ’80s and ’90s, in the tenth Italian industrial group. The Jacorossi brand is thus one of the protagonists of the country modernization process, placing itself at the forefront of the energy sector, flanking this with some side activities always linked to innovation and the development of new technologies.